No point in putting a new coat of paint on a car with no engine. It still ain’t going anywhere.
Its been saying for years. Everyone has been saying this for years.
It seems that almost no one has actually done this yet.
I won’t even go over all the fine points of how to do this because they’ve been covered much better literally everywhere else on the internet but fix your page speed issues, site structure, canonicals, schema markup, image compression, 404s and everything that I bet is still wrong with your site from like two years ago.
Start Listening To Your Audience
Hotjar, SurveyMonkey, Social Media Polls, Social media listening, Quora, Mention, BuzzSumo, Email feedback, Customer Service calls, Suggestion boxes on your counter at your physical location.
With all the ways today to know exactly what customers are talking about in your industry and with your company, in particular, there is absolutely no reason on this planet that you shouldn’t know at all times the way the wind is blowing.
At this point, if you’re not giving your target audience exactly what they want when they want it, it’s not a question of you having no way to know what that is, it’s that you just don’t care enough, your staff doesn’t care, your staff cares but knows even if they told you, you wouldn’t do anything or you’re ridiculously understaffed.
These are all internal problems you need to fix because if you aren’t giving people what they want, your competition will.
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